Business Tip: What is a Brand?
Good day #AdventureBusinessTip! today…
What is a Brand?
A brand is that which identifies an entity, and an entity is identified with. A brand name which is part of your brand is the name that identifies you. A brand name can be the cheapest (free even) yet most expensive asset of your business. It is the embodiment of your business and once you set it it can be costly to change. It is important for a business to take time to set its brand name right when it sets out.
I hope you got an edge today! Stay on top of business, and look out for the next tip on Friday!